SAMOA

Samoa, known as the “Cradle of Polynesia,” is a captivating island nation in the South Pacific, formed by volcanic activity and fringed with coral reefs. Its stunning natural beauty, deeply rooted fa’a Samoa (the Samoan way of life), and warm, welcoming culture offer travelers an authentic and enriching island experience.

Region: Oceania (Polynesia)

Capital: Apia

Official Languages: Samoan, English

Level of Travel Safety: Generally safe, but exercise normal precautions against petty crime. Be mindful of conservative cultural norms and dress codes, especially outside resorts. Be aware of tropical cyclones and strong ocean currents during the wet season.

A map of Oceania with Samoa highlighted in green.

Why Visit Samoa?

Pristine Beaches: Stunning white sand beaches, crystal-clear waters, and coral reefs ideal for snorkeling and diving.

Rich Culture: Samoa is known for its strong cultural heritage, including traditional dances (Siva), ceremonies, and festivals.

Natural Beauty: Explore lush rainforests, volcanic craters, and waterfalls like To Sua Ocean Trench and Papaseea Sliding Rocks.

A small, rocky island covered in green vegetation rises from the clear blue ocean.

World-Class Surfing: Samoa boasts some of the Pacific’s best surf spots, like Namua Island and Salani Surf Break.

Friendly Locals: The Samoan people are incredibly welcoming and proud of their culture, making it a great destination for cultural immersion.

Relaxed Atmosphere: Samoa is a perfect escape for travelers seeking relaxation, away from the hustle and bustle of busy tourist hotspots.

A person is high up on a palm tree, collecting coconuts.

Essential Trip Information

Samoa requires visitors from most countries to obtain a tourist visa before arrival. For the latest information, please refer to the official Samoan Immigration website.

Passports must be valid for at least six months beyond your stay.

Immigration may ask for proof of onward travel, accommodation bookings, and sufficient funds.

Entry fees may apply, so check the visa requirements before departure.

Samoa uses the Samoan Tala (WST) as its official currency.

Best Ways to Handle Currency:

  • Before Your Trip: It’s recommended to exchange a small amount of Tala for emergency cash before you arrive. ATMs in Apia offer better exchange rates than currency exchange bureaus.
  • During Your Trip: Use ATMs located in major towns like Apia. Credit and debit cards (Visa, MasterCard) are accepted in larger establishments, but always carry WST cash (around US$20–50) for smaller businesses and rural areas.
  • What to Avoid: Avoid excessive use of currency exchange kiosks as they may have higher fees.

Samoan is the official language, and English is widely spoken, especially in tourist areas.

Helpful phrases: “Talofa” (Hello), “Fa’afetai” (Thank you), “Where is…?” (O le a le …?)

Samoa is generally safe, but always exercise caution in unfamiliar or isolated areas, especially after dark.

Watch out for strong tides and dangerous ocean currents in some areas.

Emergency number: 999 for police, 995 for fire, and 996 for medical emergencies.

No specific vaccinations are required for entry, but it’s always best to check with a travel health clinic before departure.

Travel insurance is highly recommended, as healthcare facilities in Samoa may not be equipped for more complex treatments.

Pharmacies are available in Apia, and tap water is generally considered safe to drink.

Public Transport: Samoa has an efficient bus system, especially for travel between Apia and the south of the island.

Taxis/Ride-sharing: Taxis are available but not as common as in larger cities. Ride-sharing services may be limited.

Car Rental: Renting a car is one of the most convenient ways to explore Samoa at your own pace.

Walking/Biking: Many coastal areas and villages are easy to explore on foot or by bicycle.

Samoa is generally affordable but can be expensive in more tourist-oriented areas.

Accommodation

  • Budget: Guesthouses/hostels (US$50–100/night)
  • Mid-range: 3-star hotels (US$120–250/night)
  • Luxury: 4-5 star resorts (US$300+/night)

Food

  • Quick eats: Local markets and food stalls (US$5–15)
  • Casual dining: Restaurants (US$15–30 per person)
  • Fine dining: Resorts or high-end restaurants (US$40+/person)

Drinks

  • Beer: US$4–8 (bars), US$1–3 (supermarkets)
  • Cocktails: US$8–15

Transportation

  • Taxis: US$15–25 (within town)
  • Car Rentals: US$40–60/day
  • Public Buses: US$1–2 per ride

Money-Saving Tips

  • Visit beaches and national parks for free or low-cost outdoor activities.
  • Take public buses for local travel.
  • Eat at local food stalls for affordable and authentic dishes.

Explore Samoa

An iconic natural swimming hole on Upolu’s south coast, near Lotofaga village. This deep, crystal-clear swimming trench is accessed via a long ladder, offering a unique and refreshing experience amidst lush surroundings.

A postcard-perfect white sand beach located on the southeast coast of Upolu. Famed for its pristine waters, coral reefs, and traditional beachfront fales, it’s ideal for swimming, snorkeling, and relaxing.

Spectacular natural blowholes located on the southwest coast of Savai’i. Witness powerful ocean waves forced through volcanic rock formations, creating dramatic water geysers, especially at high tide.

A beautiful freshwater spring and cave pool originating from an ancient lava tube, located on Upolu’s north coast, near the Piula Theological College. Its clear waters are perfect for a cool swim and cave exploration.

A stunning waterfall plunging from the rainforest into a large, refreshing freshwater swimming pool on the southeast side of Savai’i. A short walk through the jungle leads to this picturesque and serene spot.

Natural rock waterslides located near Apia, on Upolu. Visitors can slide down moss-covered rocks into cool freshwater pools, offering a fun and unique natural playground experience.

The capital city on Upolu, home to the former residence of Scottish author Robert Louis Stevenson, now a museum. Located just outside Apia, the museum and surrounding Vailima National Reserve offer insights into his life and beautiful walking trails.

Located on the north coast of Savai’i. These extensive lava flows from the early 20th century have preserved the ghostly remains of a village and church, offering a unique and stark landscape to explore.

A stunning waterfall on Upolu, best viewed from a well-maintained lookout point. While not accessible for swimming, the panoramic views of the cascading falls surrounded by lush rainforest are truly breathtaking.

A small, car-free island located in the Apolima Strait between Upolu and Savai’i. Accessible by a short boat ride, it offers a glimpse into traditional Samoan village life with no roads, only footpaths.

Smart Travel

Key Advantages:

  • Lowest Prices
  • Fewer Crowds
  • Lush, Green Landscapes
  • Spectacular Waterfalls (at their fullest)
  • More Authentic Local Vibe

Main Drawbacks:

  • High Temperatures & Humidity (frequently 80-90ºF / 27-32ºC)
  • Frequent, but often brief, Tropical Downpours
  • Increased Risk of Tropical Cyclones (especially Dec-Feb)
  • Reduced Visibility for Diving/Snorkeling (due to runoff)

Key Regions:

  • Upolu (inland areas): Waterfalls like Papapapaitai and Fuipisia are magnificent, and the rainforests are vibrant.
  • Apia: Enjoy indoor attractions like museums and markets with fewer tourists, and experience local life.
  • Savai’i (less visited): Even quieter, allowing for deeper immersion in local culture and village life.

Key Advantages:

  • Ideal Weather (warm with less humidity and rain than wet season)
  • Manageable Crowds
  • Reasonable Prices (better than peak season)
  • Good Visibility for Diving/Snorkeling
  • Excellent for outdoor activities like hiking and beach exploration.

Main Drawbacks:

  • Can still experience occasional rain showers.
  • Temperatures remain consistently warm (75-85ºF / 24-29ºC).
  • Prices may start to increase towards the end of October.

Key Regions:

  • Lalomanu Beach (Upolu): Enjoy this famous beach in near-perfect conditions with pleasant temperatures.
  • To Sua Ocean Trench (Upolu): Experience this natural wonder with comfortable weather for swimming and sunbathing.
  • Afu Aau Waterfall (Savai’i): Perfect for swimming and exploring in mild conditions, often with fewer visitors than peak season.
  • Dry Season (June – September)
  • Australian and New Zealand school holidays (especially July/August)
  • Teuila Festival (September)
  • Mid-December to mid-January (Samoans living abroad return for holidays)

Planning Your Trip

Samoa’s culture is deeply rooted in tradition, so understanding and respecting local customs is essential.

Samoan Greetings: Always greet locals with a warm talofa (hello). Handshakes are common, but avoid handshakes with the opposite gender unless initiated.

Dress Code: Modesty is valued, especially in rural villages. Swimwear is acceptable at the beach but should not be worn in towns or villages.

Tipping: Tipping is not customary, but it’s appreciated in higher-end hotels and restaurants.

Respect for Elders: Elders are highly respected, so always show courtesy.

Traditions: If visiting a village, ask for permission to take photos, especially of local ceremonies.

Samoa offers various options for different budgets.

Accommodation: Budget hotels/guesthouses ($50–150 per night), mid-range resorts ($150–300), luxury resorts ($400+).

Food: Local meals at markets or food stalls ($5–10), casual dining ($15–30), high-end dining ($40+).

Transport: Buses (less than US$5), taxis (US$10–30 per ride), car rentals (US$40–70 per day).

Activities: Many natural attractions are free (beaches, waterfalls, hiking), while guided tours cost around US$30–50.

Daily Budget:

  • Budget: US$50–100 (staying in budget accommodations, eating at local markets).

  • Mid-range: US$150–250 (staying in mid-range resorts, dining at casual restaurants).

  • Luxury: US$350+ (luxury stays, guided tours, fine dining).

Samoa has limited connectivity outside major towns, but you can still stay connected.

Free Wi-Fi: Available in most hotels, resorts, and some cafes in larger towns like Apia.

SIM Cards: Available at the airport and major shops. Prepaid plans with 10GB cost around US$30–50.

eSIMs: Supported by major mobile carriers like Vodafone and Digicel.

Recommended for: Medical coverage, trip delays, and cancellations (especially during the wet season).

U.S. Healthcare: Medical services in Samoa can be basic, so ensure your plan covers international emergencies.

Adventure Activities: Some policies may exclude adventure activities like hiking or boating—check before booking.

Samoa offers a range of accommodation, from luxurious resorts to budget-friendly options.

Hotels:

  • Luxury: Samoan Outrigger Hotel (Upolu), Aggie Grey’s Lagoon Beach Resort (Tutuila).
  • Mid-range: Saletoga Sands Resort (Upolu), Tanoa Tusitala Hotel (Apia).
  • Budget: Fagaloa Bay Lodge (Upolu), La Samoa Resort (Savai’i).

Guesthouses & Lodges:

  • Perfect for those looking for a more personal, intimate stay. Options like Coconuts Beach Club Resort & Spa offer a more local experience.

Airbnb/VRBO:

  • There are various affordable beach houses and villas available across the islands for those looking for more privacy or larger spaces.

Boutique Stays:

  • Experience traditional Samoan culture in style with stays at boutique resorts like Le Vasa Resort on Upolu Island.

Tip: If you’re visiting more remote areas, be sure to book well in advance as options can be limited.

Samoa is relatively small, and getting around is simple, but infrastructure is basic in some rural areas.

Public Transport:

  • Buses: Buses operate between major towns but are infrequent. They are a cheap way to travel but may require some patience.
  • Taxis: Available but not metered. Always agree on the fare before starting the journey.
  • Fale (Open Taxis): These are shared ride taxis, a common way to get around in smaller towns and villages.

Car Rentals:

  • Renting a car is a great way to explore the islands at your own pace. Keep in mind, traffic can be light, but roads may be bumpy, especially outside major towns.

Biking:

  • You can rent bicycles in major towns, but due to Samoa’s hot weather, be prepared to handle the heat.

Walking:

  • Most resorts and small towns can be explored on foot, with the added bonus of scenic views along the way.

Handy Tips

Samoa uses the Samoan Tala (ST$). Notes come in ST$1, ST$5, ST$10, ST$20, ST$50, and ST$100 denominations; coins include 10s, 20s, 50s, and ST$1.

  • Exchanging Currency: It’s best to exchange currency at banks or authorized exchange offices rather than at airports for better rates.

  • Using Cards: Major credit/debit cards (Visa, Mastercard) are widely accepted in urban areas, but it’s a good idea to carry some cash, especially in rural areas or for small purchases.

  • Tipping Etiquette: Tipping is not obligatory but appreciated.

    • Restaurants/Bars: Tipping 10–15% is appreciated.

    • Taxis: Tipping around 5–10% or rounding up is common.

    • Hotel Staff: $1–2 per bag for porters; $2–5 per day for housekeeping.

    • Tour Guides: ST$5–10 per person for group tours.

The official languages of Samoa are Samoan and English.

Helpful Phrases:

  • “Talofa!” (Hello!)
  • “O fea le …?” (Where is …?)
  • “Fa’amalie atu” (Sorry)
  • “E fia …?” (How much is …?)

Pro Tip: Samoans are friendly and appreciative of visitors speaking a little Samoan. It’s a sign of respect to greet with “Talofa!”

Samoa is generally safe for travelers. Exercise common caution, especially in less populated areas and during the evening.

  • Emergency Contacts:

    • 999: All emergencies (police, medical, fire).

    • 911: If calling internationally.

    • Your Embassy: Make sure to have your embassy’s contact information in case of emergencies.

Samoa uses 230V/50Hz with Type I plugs (three flat pins in a triangular pattern). Visitors from countries with different plug types will need an adapter.

Tap water is generally safe to drink in urban areas, but in rural regions, bottled water is recommended.

Public holidays in Samoa include:

  • 1 Jan: New Year’s Day

  • Easter Monday: Easter Holiday

  • 1 Jun: Independence Day

  • 1 Oct: White Sunday (a significant cultural holiday)

  • 25 Dec: Christmas Day

Note: On public holidays, some businesses and government offices may be closed, but tourist attractions remain open.

Stores: Most shops open from 9:00 AM to 5:00 PM (Monday to Friday), and some are open on Saturdays.

Pharmacies: Generally close around 6:00 PM.

Markets: Local markets are usually open during the day on weekdays and Saturdays.

Palusami: Coconut cream baked in taro leaves—rich, earthy, and deeply comforting.

Oka i’a: Raw fish marinated in citrus and coconut milk—Samoa’s version of ceviche.

Sapasui: Samoan-style chop suey—glass noodles stir-fried with soy sauce, beef, and veggies.

Taro: A root vegetable served steamed or boiled—found in nearly every meal.

Fai’ai Eleni: Mackerel cooked in coconut cream—simple, salty, and traditionally served in banana leaves.

Lu’au: Young taro leaves simmered in coconut milk—creamy and often paired with corned beef.

Pani Popo: Sweet coconut buns—soft dinner rolls baked in luscious coconut milk.

Keke Pua’a: Samoan pork buns, a local take on Chinese bao—steamed and subtly sweet.

Fa’apapa: Coconut bread—dense, slightly sweet, and great with tea.

Koko Samoa: Pure, traditional Samoan cacao fudge—rich and intensely chocolatey.

Alcoholic:

  • Vailima Beer: Samoa’s national lager—light, crisp, and best enjoyed beachside.

  • Tanoa Beer: Another local brew—slightly more bitter, with a hoppy edge.

  • Coconut Toddy: Naturally fermented palm sap—mildly alcoholic and historically ceremonial.

  • Fruit Wine (Pineapple or Mango): Locally made in small batches—sweet and tropical.

  • Imported NZ Wines: Sauvignon Blancs from Marlborough are popular in higher-end resorts.

Non-Alcoholic:

  • Niue (Fresh Coconut Water): Served straight from the husk—hydrating and cooling.

  • Koko Samoa Drink: Thick hot chocolate from ground cacao beans—rustic and homemade.

  • Vai Tipolo: Chilled lemon-infused water—served during hot afternoons in villages.

  • Falemai Smoothie: Tropical smoothie using local fruits like papaya, banana, and mango.

  • Samoan Lemonade: Tart citrus drink often sweetened with raw sugar and crushed ice.

Samoan Fale: Traditional Samoan house structures, which are iconic in Samoan culture.

Robert Louis Stevenson Museum: The home of the famous author, now a museum.

To-Sua Ocean Trench: A beautiful natural swimming hole.

Lalomanu Village: Known for its traditional Samoan practices.

Falealupo Rainforest Reserve: A protected area with beautiful wildlife and forest hikes.

Tafatafa Beach: A historical beach for Samoan fishing traditions.

Samoan Village Tours: Learn about the village lifestyle and traditions.

National Museum of Samoa: A museum detailing Samoa’s history and culture.

Samoa’s Traditional Tattooing: Learn about the ancient art of tattooing, a significant cultural practice.

Samoa History Trail: A tour that takes you through key historical landmarks.

Cultural Performances: Watch traditional Siva (Samoan dance) and Fa’ataupati (Samoan slap dance) performances.

Beaches: Relax on pristine beaches like Lalomanu Beach or Manase Beach.

Waterfalls: Visit Sopoaga Falls or Papaseea Sliding Rocks.

Samoa Cultural Village: Learn about traditional Samoan life in this immersive cultural experience.

Snorkeling & Diving: Explore vibrant coral reefs at Fagalii or Upolu.

Hiking: Trek to Mount Vaea for panoramic views of Apia.

Samoa Arts & Crafts Market: A great place to shop for handmade souvenirs.

Traditional Festivals: Experience the Teuila Festival for a deep dive into Samoan culture.

Surfing: Surfing at famous spots like Salani Surf Resort.

Nightlife: Enjoy local bars and small clubs in Apia with live music.

Cocktails at Taumeasina Island Resort: Classy beachfront vibes with tropical drinks.

Club X in Apia: Dance spot with local DJs and international tunes.

Giordano’s: Pizza place with a lively bar and late-night hangouts.

RSA Nightclub: Popular with younger locals—expect late-night dancing and cheap beer.

Hotel Millenia Bar: Sunset cocktails with views over the harbor.

The Edge Marina Bar: Chill place for a drink with live acoustic music.

Cocktail: Samoan Sunset: Local rum, guava juice, and lime—tropical and photogenic.

Apia Waterfront Walk: Bars and eateries line the edge of the harbor—perfect for a pre-dinner drink.

Samoa Cultural Village Evening Shows: Some include cocktails and storytelling after performances.

Beer Garden at Tanoa Tusitala Hotel: Laid-back ambiance with cold beers and BBQ nights.